Ronald H. Cohen

(646) 424-5317

rcohen@besenassociates.com

 

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December 2015

THE BRAND CALLED YOU: 10 Things a CRE Broker Can Do To Market Yourself & Build Your Personal Brand

by Ronald H. Cohen

Email: rcohen@besenassociates.com

Phone: (646) 424-5317

 

10 Things a CRE Broker Can Do To Market Yourself & Build Your Personal Brand

 

A brilliant notion, though I can't lay claim to having coined the phrase "the brand called you."  It first appeared in a Fast Company article by Tom Peters in 1997 along with a book by the same title.  It's even more relevant in our present world eighteen years later, particularly in the overcrowded field of real estate brokerage.  There are fundamental things everyone can be doing to differentiate themselves and rise above the crowd.  I scratch the surface in this presentation to our team, and the suggestions are universally applicable.

 

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